THREE GENERATIONS OF JEWELERS
Established in 1973 by the esteemed Elizabeth and William Yonkus Sr., Sundance Jewelers LLC stands as Michigan's most reputable purveyor of fine jewelry. Our establishment prides itself on an unwavering commitment to customer service excellence and boasts an extraordinary array of the highest quality diamonds, exquisite designer jewelry, bespoke design services, and meticulous jewelry repair.
As a cherished family-owned enterprise, Sundance has the distinctive privilege of extending a warm and trustworthy ambiance to its multi-generational clientele spanning three generations. Clients find solace in the knowledge that our premises are staffed with GIA certified gemologists and a member of the esteemed Yonkus family, ensuring a continuous legacy of expertise and reliability.
Renowned for our proficiency in the jewelry industry, we place particular emphasis on customer satisfaction and uncompromising quality. Specializing in custom creations, diamonds, and gemstones, Sundance Jewelers is strategically situated in East Lansing, offering convenient accessibility to serve the entirety of the Mid-Michigan community.
Anticipate nothing short of exceptional service and surpassing your expectations with each visit to our distinguished establishment. Sundance Jewelers invites you to partake in an elevated and refined shopping experience, where luxury and legacy seamlessly converge.
In the crisp October of 1973, Sundance Jewelers welcomed its inaugural patrons. Betty and Bill Yonkus Sr. embarked on this journey with a passion for Native American jewelry, specializing in the artistry of turquoise and sterling silver. Their dedication led them to traverse the landscapes of New Mexico, seeking out turquoise mines alongside their son. The treasures unearthed were then brought to reservations, where the skilled hands of the Southwest's finest artisans transformed them into exquisite jewelry.
East Lansing quickly embraced the unique craftsmanship and distinctive style that Sundance introduced, fostering an environment where the business not only survived but thrived. Just a few years later, Bill Jr., their son, felt the calling to California, mirroring his parents' footsteps as he pursued the path to becoming a Graduate Gemologist.
In the ensuing years, Bill Jr. discovered his forte in the realm of bridal jewelry, assisting individuals in bringing to life the rings of their dreams. But the legacy doesn't conclude with the second generation. Growing up surrounded by the world of jewelry, Bill Jr.'s daughter, Audrey Yonkus, accompanied her father to work as a child and later joined him as a teenager. Now, a graduate of the Gemological Institute of America, Audrey is poised to carry forth the family's rich legacy, ensuring that Sundance's distinctive blend of passion and expertise continues to shine.