Trade in. Redesign.

Start New.
Trade in old jewelry, reset your stones, or start from scratch. Design, repair, and fabrication all done in-house by GIA-certified gemologists.

Your Full-Service Jeweler

All Under One Roof

Custom Design

Your idea, made real. We work with you from sketch to finished piece, whether you're starting from scratch or reimagining something you already own.

Explore Custom Design

On-Site Repair

Everything is done in-house by our jewelers. Ring sizing, prong retipping, chain soldering, stone replacement, and much more. If it needs fixing, bring it in.

See our repair services

Appraisals

Accurate, certified valuations for insurance, estate, or curiosity. A GIA Graduate Gemologist is on site at all times.

Learn more about appraisals

We Buy Gold, Silver, Platinum & Antique Jewelry

Inherited something you don't know what to do with, or just have old jewelry you don't wear? We buy precious metals, estate jewelry, and will tell you exactly what you have before we make an offer.

Schedule an Appointment

Pull up a chair. Let's find you a diamond.

Five decades of diamond expertise, one-on-one. We'll sit with you for as long as it takes, teach you how we evaluate a stone, and help you design a ring around the one you choose. We've helped generations of families find their engagement rings, and we take care of every one that comes back through the door. That's the part we love.

See our work
We buy gold and silver
Professional jewelry appraisals
Custom jewelry designed and built in house
Family owned since 1973
We buy gold and silver
Professional jewelry appraisals
Custom jewelry designed and built in house
Family owned since 1973
We buy gold and silver
Professional jewelry appraisals
Custom jewelry designed and built in house
Family owned since 1973
We buy gold and silver
Professional jewelry appraisals
Custom jewelry designed and built in house
Family owned since 1973
We buy gold and silver
Professional jewelry appraisals
Custom jewelry designed and built in house
Family owned since 1973
We buy gold and silver
Professional jewelry appraisals
Custom jewelry designed and built in house
Family owned since 1973

Twice the Ice

Diamond stud earrings in lab-grown and natural diamonds, 14k white and yellow gold. Don't see your size or cut? We can source and set exactly what you're looking for.

Natural Diamond Stud Earrings | 1.01 CTW| 14K White Gold | D Color, VS1 Clarity Natural Diamond Stud Earrings | 1.01 CTW| 14K White Gold | D Color, VS1 Clarity
Regular price $3,750.00
Sale price $3,750.00 Regular price
Natural Diamond Stud Earrings | 0.33 CTW | 14K White Gold | D Color, VS1 Clarity Natural Diamond Stud Earrings | 0.33 CTW | 14K White Gold | D Color, VS1 Clarity
Regular price $720.00
Sale price $720.00 Regular price
Natural Diamond Stud Earrings | 0.80 CTW | 14K Yellow Gold | D Color, VS1 Clarity Natural Diamond Stud Earrings | 0.80 CTW | 14K Yellow Gold | D Color, VS1 Clarity
Regular price $2,800.00
Sale price $2,800.00 Regular price
Natural Diamond Stud Earrings | 0.70 CTW  | 14K White Gold | D Color, VS1 Clarity Natural Diamond Stud Earrings | 0.70 CTW  | 14K White Gold | D Color, VS1 Clarity
Regular price $1,500.00
Sale price $1,500.00 Regular price
We're gemologists who love what we do. We design custom pieces from scratch, do our repairs and bench work in-house, and hand-select every piece in the case. Jewelry travels through people's lives in a way that almost nothing else does, and we've built our family's work around being part of that.

Sundance jewelers, east lansing mi

Betty's Picks

There's a reason people have been trusting Betty's taste since 1973. These are the pieces she's been reaching for lately.

East Lansing's Hometown Jeweler since 1973

52 years of custom work, repairs, and relationships built one customer at a time.

The Vintage Archive

One-of-a-kind estate and vintage pieces from our personal collection. Once they're gone, they're gone.

Enter the Archive
FROM THE ARCHIVE
The Lion Ring

Victorian-era gold with old mine cut diamonds. We have the original advertisement from the early 1900s to prove it.

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FROM THE ARCHIVE
The Lion Ring

Victorian-era gold with old mine cut diamonds. We have the original advertisement from the early 1900s to prove it.

See this piece