TRADE IN. REDESIGN. START NEW.

Trade in old jewelry, reset your stones, or start from scratch. Design, repair, and fabrication all done in-house by GIA-certified gemologists.

What's new at sundance

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Pull up a chair. Lets find you a diamond

Five decades of diamond expertise, one-on-one. We'll sit with you for as long as it takes, teach you how we evaluate a stone, and help you design a ring around the one you choose. We've helped generations of families find their engagement rings, and we take care of every one that comes back through the door. That's the part we love.

Our Current Engagement Ring Collection

A curated selection of engagement rings designed in-house and vintage pieces sourced by our gemologist.
Looking for something custom? That's our specialty.

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Explore More Bridal

Browse popular engagement ring and wedding band styles and use the ring builder to make it your own. We can source the right diamond to complete the look, or skip the builder entirely and go fully custom.

We Buy Gold & Silver

If you have old jewelry, broken pieces, or scrap sitting around, bring it in. We buy gold and silver at fair market prices and we'll tell you exactly what it's worth. A lot of people put it toward a custom piece or something from the case.

Classic gold and diamond earrings

Simple, well-made, and goes with everything

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Betty's Picks

There's a reason people have been trusting Betty's taste since 1973. These are the pieces she's been reaching for lately.

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East Lansing's hometown jeweler since 1973

52 years of custom work, repairs, and relationships built one customer at a time.

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