Custom Jewelry Design

Sundance Jewelers designs and builds custom pieces from scratch. Engagement rings, wedding bands, pendants, earrings, and anything else you have in mind. We work from your idea, a photo, a sketch, an inherited stone, or just a conversation about what you're looking for.

Free Design Consultations
GIA Graduate Gemologists
Family Owned Since 1973
Handcrafted in East Lansing
Free Design Consultations
GIA Graduate Gemologists
Family Owned Since 1973
Handcrafted in East Lansing
Free Design Consultations
GIA Graduate Gemologists
Family Owned Since 1973
Handcrafted in East Lansing
Free Design Consultations
GIA Graduate Gemologists
Family Owned Since 1973
Handcrafted in East Lansing
Free Design Consultations
GIA Graduate Gemologists
Family Owned Since 1973
Handcrafted in East Lansing
Free Design Consultations
GIA Graduate Gemologists
Family Owned Since 1973
Handcrafted in East Lansing
Custom jewelry design
How it works

Every project starts with a consultation. Bring in whatever you have. Reference images, loose stones, a piece of jewelry you want to redesign, or nothing at all. Your jeweler will walk through materials, design options, and what's realistic for what you're envisioning.

From there, we create a detailed 3D model using CAD software and print the mold in house, so you can see and hold a physical model of your piece before any metal is cast. Changes are easy to make at this stage and cost nothing.

Once you approve the design, the piece is cast, set, and finished by hand. Turnaround depends on the complexity of the project. A modified setting with a supplied stone is faster than a fully sculpted original design. We'll give you a realistic timeline upfront.

Let's Talk Custom
Custom Jewelry Design
What to Bring

A lot of custom work starts with something you already have. An inherited diamond that needs a new setting. A photo of something you saw but want modified. We work with what you bring in and build from there.

If you have old gold jewelry you no longer wear, bring that too. We can apply the gold or silver value as a credit toward your project, which goes a long way with metal prices where they are right now.

If you're starting from nothing, that's fine too. We source diamonds and colored gemstones and can walk you through options in person.

Looking for some inspiration?

See Our Work

A look at some of what we've designed and built at Sundance Jewelers. Fully custom pieces, modified settings, inherited stones in new designs, and everything in between.

Explore Past Projects

Custom Jewelry Design

Frequently Asked Questions

    How much does custom jewelry cost?

    Custom jewelry pricing depends on design complexity, gold weight, and stone selection. With gold prices above $5,000 an ounce, material costs shift frequently, so we quote each project individually after an initial consultation. We also buy gold, silver, and offer trades on antique jewelry which can help offset the cost.

    How long does custom jewelry take?

    Turnaround depends on the complexity of the project. A modified setting with a supplied stone is faster than a fully sculpted original design. We'll give you a realistic timeline after your consultation.

    What do I need to bring to a custom jewelry consultation?

    Whatever you have. Reference images, loose stones, a piece of jewelry you want to redesign, or nothing at all. If you have old gold or silver jewelry you no longer wear, bring that too. We can apply the metal value as a credit toward your project.

    What is CAD jewelry design?

    CAD stands for computer-aided design. We use CAD software to create a detailed 3D model of your custom piece, then print a physical mold in house so you can see and hold a model before any metal is cast.

    Can I design custom jewelry remotely?

    Yes. If you're not local to East Lansing, we can work with you remotely through the design and approval process. You'll share reference images and ideas by phone or email, review CAD renderings digitally, and approve the design before we move to production. The only step that can't be done remotely is if you need us to evaluate a stone or piece of jewelry you want to incorporate, in which case you'd need to ship it to us or visit in person.

    Do I need an appointment for a custom jewelry consultation?

    We recommend scheduling an appointment so your jeweler can give you dedicated time without interruption. Walk-ins are welcome based on availability, but an appointment guarantees we can sit down with you properly. Call 517-337-7446 or email bill@sundancejewelers.com

    Custom Jewelry Design

    Our Customers said it Best

    From our Google Reviews

    We were fortunate that in 1995 we found “Sundance Jewelers”. They designed my 10-year wedding ring replacement which I have loved for 30 years. I took it back to them recently to have the stone checked and it resized. We also brought in my husband’s wedding band, a couple more rings and an engagement ring I inherited from my mom. I wanted that redesigned so that I could wear it every day. A week later we picked everything up and we were so thrilled! My mom’s ring was exactly what I wanted. Betty, Bill and Miriya made this a very positive experience. Professionalism, care, fair prices even down to the little things like the coordinated boxes and gift bags makes us give them 5 STARS. We highly recommend “Sundance Jewelers”!
    Beth T.
    Sundance is a amazing family owned business. I went there to design a custom engagement ring and they helped me design it until it was perfect. HIGHLY RECOMMEND
    Trevor H.
    We couldn’t recommend Sundance Jewelers enough! Bill, Betty, and the entire team have been so great to us! My husband had my engagement ring designed and made here, and it was everything I dreamed of! When it came time to pick out our wedding bands we knew exactly where to go. With my husband living out of state for some of your engagement they ensured that we were able to go through the process together, and it truly was something that didn’t go unnoticed.
    Tressa S.
    They are great; worked with us to design an amazing piece. Really happy with the experience.
    Brian N.
    Bill helped me create my dream engagement ring! It was a really easy process at a great price and I will be recommending Sundance to my friends and family.
    Rachel S.
    I’ve been a loyal customer of Sundance Jewelers for decades, and I can’t recommend them highly enough. Their jewelry is not only beautiful and timeless, but the quality is truly unmatched. Just recently, I brought my husband's wedding necklace in for repair—the one I purchased from Sundance 46 years ago. My husband has worn it every single day since without taking it off. That kind of durability speaks volumes about the craftsmanship and lasting quality of their jewelry. Beyond the jewelry itself, the people at Sundance are what truly set this place apart. They are kind, knowledgeable, and incredibly skilled—especially when it comes to custom work. Whether you’re looking for something new, something meaningful, or need expert repairs, you won’t find better service anywhere. If you’re looking for a jeweler you can trust for a lifetime, Sundance is it.
    Karen J.
    The family-owned Sundance Jewelers has always treated its customers as family. Bill and Betty are always helpful, knowledgeable, and lovely to work with! My husband and I have made several purchases from Sundance and the quality of the diamonds, find jewelry, custom pieces, and repair is unparalleled with very reasonable prices! Sundance Jewelers is the best!!!
    Lynn K.

      Come See Us

      We recommend scheduling an appointment so your jeweler can give you dedicated time without interruption. Walk-ins are welcome based on availability, but an appointment guarantees we can sit down with you properly.